Flinders Ranges and Outback SA Tourism (FROSAT) has launched a campaign promoting responsible visitor messages. The cheeky online campaign uses Aussie humour to sell its messages of responsible travel which includes staying on tracks, not leaving any rubbish or waste, and getting approval to travel on people’s properties.
The campaign is based on how we all expect visitors to behave when they visit our homes – an unofficial code of conduct.
Based on in-depth consultation with locals, land-owners and industry, the primary issues Aussie Travel Code that will raise awareness about, rubbish, bio-waste and destruction of natural environments.
All three we are passionate about at Camps Australia Wide – because as travellers if we don’t do the right thing, then this travelling lifestyle we all adore will disintegrate.
Starting with South Australia’s incredible Outback, the Aussie Travel Code gives you the insider knowledge you need for this region. It will tell you how to enjoy your trip, stay safe, and be the kind of traveller you would want to meet in your own hometown.
Jo Fort, co-owner of the Innamincka Hotel and chair of the FROSAT Board, said the need for a campaign like this is long overdue.
“We’ve been hearing from tourism operators, pastoralists and Outback communities that visitors need a clearer expectation of acceptable behaviours when they travel to the Outback, and to have a stronger understanding that it is someone’s backyard – no matter how big it might be,” Ms Fort said.
“The Outback is vast – we have some of the most diverse and fragile ecosystems in the world which people may not realise that once it’s been driven over it may never recover. We’ve also got significant cultural sites and we aim to raise awareness of how to treat these areas.”
Ms Fort said while the idea of minimising traveller impacts on the environment is an international issue and one that is complex and difficult to tackle, the FROSAT Board believes the Aussie Travel Code is a grassroots campaign that has the opportunity to really gain traction.
The project has been funded by the Outback Communities Authority and supported by tourism operators, the South Australian Arid Lands Landscape Board, and Regional Development Australia Far North.